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Moreover, apps in the Kids Category or those that collect, transmit, or have the capability to share personal information e. Collecting and transmitting data to third parties from apps in the Kids category is not allowed. Use Location services in your app only when it is directly relevant to the features and services provided by the app. Ensure that you notify and obtain consent before collecting, transmitting, or using location data. If your app uses location services, be sure to explain the purpose in your app; refer to the Human Interface Guidelines for best practices on doing so.
Make sure your app only includes content that you created or that you have a license to use. If you believe your intellectual property has been infringed by another developer on the App Store, submit a claim via our web form. Laws differ in different countries, but at the very least, make sure to avoid the following common errors:. Gambling, gaming, and lotteries can be tricky to manage and tend to be one of the most regulated offerings on the App Store. Some things to keep in mind:.
You must make a clear declaration of what user data will be collected and how it will be used on an app screen prior to any user action to purchase or otherwise use the service.
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Apps that do not comply with this guideline will be removed from the App Store and you may be removed from the Apple Developer Program. Such apps may only be offered by commercial enterprises such as business organizations, educational institutions, or government agencies , and in limited cases, companies using MDM for parental control services.
Preparing an iOS app for release
App Store Review Guidelines.
Michael Tsai - Blog - Updates to the App Store Review Guidelines
A few other points to keep in mind: We have lots of kids downloading lots of apps. Parental controls work great to protect kids, but you have to do your part too. The App Store is a great way to reach hundreds of millions of people around the world. Consider using Xcode to install your app on a device for free or use Ad Hoc distribution available to Apple Developer Program members.
We strongly support all points of view being represented on the App Store, as long as the apps are respectful to users with differing opinions and the quality of the app experience is great. We will reject apps for any content or behavior that we believe is over the line. What line, you ask? And we think that you will also know it when you cross it.
You are responsible for making sure everything in your app complies with these guidelines, including ad networks, analytics services, and third-party SDKs, so review and choose them carefully. Some features and technologies that are not generally available to developers may be offered as an entitlement for limited use cases. Review our documentation on developer. Table of Contents Before You Submit — a pre-review checklist 1. Safety 1. Performance 2. Business 3. Design 4. Legal 5. Before You Submit To help your app approval go as smoothly as possible, review the common missteps listed below that can slow down the review process or trigger a rejection.
Make sure you: Test your app for crashes and bugs Ensure that all app information and metadata is complete and accurate Update your contact information in case App Review needs to reach you Provide an active demo account and login information, plus any other hardware or resources that might be needed to review your app e. Examples of such content include: 1. Professional political satirists and humorists are generally exempt from this requirement.
Use the provided API to prompt users to review your app; this functionality allows customers to provide an App Store rating and review without the inconvenience of leaving your app, and we will disallow custom review prompts. To prevent abuse, apps with user-generated content or social networking services must include: A method for filtering objectionable material from being posted to the app A mechanism to report offensive content and timely responses to concerns The ability to block abusive users from the service Published contact information so users can easily reach you Apps with user-generated content or services that end up being used primarily for pornographic content, objectification of real people e.
For example: 1.
Apps must clearly disclose data and methodology to support accuracy claims relating to health measurements, and if the level of accuracy or methodology cannot be validated, we will reject your app. For example, apps that claim to take x-rays, measure blood pressure, body temperature, blood glucose levels, or blood oxygen levels using only the sensors on the device are not permitted.
Apps should remind users to check with a doctor in addition to using the app and before making medical decisions. If your medical app has received regulatory clearance, please submit a link to that documentation with your app. Given the potential harm to patients, we need to be sure that the app will be supported and updated over the long term. Apps that encourage minors to consume any of these substances will be rejected. Similarly, you should not market your app on the App Store or offline as including content or services that it does not actually offer e.
Egregious or repeated behavior is grounds for removal from the Developer Program. If you decide to promote in-app purchases on the App Store, ensure that the in-app purchase Display Name, Screenshot and Description are appropriate for a public audience, that you follow the guidance found in Promoting Your In-App Purchases , and that your app properly handles the SKPaymentTransactionObserver method so that customers can seamlessly complete the purchase when your app launches.
They may also include text and image overlays e. Stickers and iMessage extensions may show the user experience in the Messages app.
If your app is mis-rated, customers might be surprised by what they get, or it could trigger an inquiry from government regulators. If your app includes media that requires the display of content ratings or warnings e. App names must be limited to 30 characters and should not include prices, terms, or descriptions that are not the name of the app. App subtitles are a great way to provide additional context for your app; they must follow our standard metadata rules and should not include inappropriate content, reference other apps, or make unverifiable product claims.
Apple may modify inappropriate keywords at any time or take other appropriate steps to prevent abuse. Remember to ensure your metadata, including app name and icons small, large, Apple Watch app, alternate icons, etc. Make sure your app metadata is focused on the app itself and its experience.
'App Store Review Guidelines' Articles
Ensure that the app you ultimately release is not materially different from what you advertise while the app is in a pre-order state. If you make material changes to the app e. Simple bug fixes, security updates, and performance improvements may rely on a generic description, but more significant changes must be listed in the notes. We encourage you to consider building universal apps so customers can use them on all of their devices. Learn more about Universal apps. Apps should not rapidly drain battery, generate excessive heat, or put unnecessary strain on device resources.
For example, apps should not encourage placing the device under a mattress or pillow while charging or perform excessive write cycles to the solid state drive. Apps, including any third-party advertisements displayed within them, may not run unrelated background processes, such as cryptocurrency mining.
If you require a game controller, make sure you clearly explain that in your metadata so customers know they need additional equipment to play.
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